Strategy first.
Creativity with purpose.

I'm Anadil Ahsan, a Marketing Manager based in Abu Dhabi with 10+ years of experience spanning the UAE and Pakistan.

My career has taken me across FMCG, coffee manufacturing, F&B, hospitality, B2B marketing, e-commerce and digital marketing, giving me experience on both sides of the marketing equation: building brands consumers want to engage with and creating marketing that supports commercial objectives.

In my current role with Samira Maatouk Group, my work spans multiple brands and audiences, from consumer-facing hospitality concepts to manufacturing, HoReCa, private label, distributors, marketplaces and international trade.

I work across strategy and execution — developing positioning, planning campaigns, leading creative teams, directing content, managing digital channels, supporting e-commerce, developing B2B communication and coordinating major exhibitions and activations.

I've also led multidisciplinary marketing and creative teams, working closely with management, sales, operations, production, e-commerce partners, designers, photographers and external stakeholders.

For me, marketing isn't a department operating in isolation.

It is the connection between what a business wants to achieve and what its audience needs to see, feel and understand.