Maatouk 1960
B2B · FMCG · ManufacturingBuilding marketing across manufacturing, HoReCa, private label, e-commerce, product marketing and international trade.
View projectWork that solved different
business problems.
My portfolio spans brand transformation, B2B marketing, FMCG, digital growth, restaurant launches, performance campaigns and luxury hospitality. Each project required a different answer.
Maison Samira Maatouk
Brand transformation · HospitalityBrand transformation, digital growth and integrated marketing across the UAE and Morocco.
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Seiny’s
Brand launch · F&BFrom identity and customer experience to packaging, digital presence and market launch.
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Ala Rahi
Brand strategy · ExpansionStrengthening positioning and brand consistency with future regional expansion in mind.
View projectFlamme
Luxury hospitality · Brand positioningPremium storytelling and digital positioning for a luxury rooftop dining concept.
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Lord Café
Specialty coffee · Digital strategyBrand voice, lifestyle photography and digital storytelling centred on craftsmanship and coffee culture.
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Coconut Groove
Photography · FilmPhotography and films for Coconut Groove.
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Laals
Film · Product storytellingProduct storytelling through a selection of films for Laals.
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Theatre
Photography · Visual storytellingA photography collection for Theatre.
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