Maison Samira Maatouk
Growing a heritage coffee brand across markets.
Growing a heritage coffee brand across markets.
Brand transformation, digital growth and integrated marketing across the UAE and Morocco.
The Challenge
Create a unified identity for a growing premium hospitality brand operating across Abu Dhabi and Morocco while strengthening its positioning across physical and digital customer touchpoints.
My Role
Brand Management / Rebranding / Digital Strategy / Campaign Planning / Content Direction / Partnerships / Activations / Team Leadership
What I Worked On
Led and coordinated a comprehensive brand refresh across customer-facing applications.
Developed integrated social media and content strategy across multiple locations.
Directed photography and video production around products, dining experiences and campaigns.
Managed seasonal campaigns, product launches, collaborations and customer engagement initiatives.
Supported consistency across menus, packaging, promotional materials, in-store communication and digital channels.
Worked across both the UAE and Morocco market requirements.
Growth
3K to 10K+
Organic Instagram community growth during my involvement.
Footprint
UAE + MOROCCO
Marketing across seven locations and two markets.
Result
A more cohesive brand presence across locations and channels, supported by stronger digital visibility and consistent premium positioning.
Motion & storytelling
