Maatouk 1960
From factory floor to market.
From factory floor to market.
Building marketing across manufacturing, HoReCa, private label, e-commerce, product marketing and international trade.
Overview
Maatouk 1960 operates across coffee manufacturing, packaged products, HoReCa, private label, e-commerce and B2B opportunities.
My work involves developing marketing capable of speaking to multiple audiences — from consumers purchasing coffee products to hospitality operators, corporate clients, distributors and international business partners.
The Challenge
Build a stronger marketing structure around a heritage coffee business while supporting multiple commercial channels and audiences.
My Role
Marketing Strategy / B2B Marketing / Trade Marketing / Product Marketing / E-commerce / Digital Strategy / Exhibitions / Content Direction
B2B & Horeca
Developed marketing communication around coffee supply, HoReCa solutions, product portfolios, specialty coffee and customised coffee programs.
Worked cross-functionally to translate manufacturing and product capabilities into commercially relevant B2B communication.
Private Label
Developed communication around private label capabilities and customised coffee solutions for businesses looking to build or expand their own coffee offering.
Fmcg & Product Marketing
Managed marketing communication across categories including:
Turkish Coffee / Arabic Coffee / Espresso Beans / Coffee Capsules / Instant Coffee
Supported product communication through packaging, photography, digital content, campaigns and marketplace assets.
E-Commerce
Worked across Amazon, Noon and Careem, supporting marketplace strategy, SKU prioritization, promotional planning, advertising investment and distributor coordination.
AED 391,769 — Q1 2026 E-commerce Sales
International Trade & Exhibitions
Supported brand and marketing execution around major industry platforms including:
GULFOOD
SIAL PARIS
MAKE IT IN THE EMIRATES
My involvement included brand presentation, product communication, creative requirements, content and supporting marketing materials.
The Marketing Ecosystem
The project demonstrates my ability to work across marketing's commercial ecosystem rather than viewing B2B, B2C and digital as isolated functions.
Motion & storytelling
